Plaisio Computers Research Paper Example | Topics and Well Written Essays - 3000 words

Plaisio Computers - Research Paper Example In the United States, there is a growing trend for environmental responsibility at the corporate level, at such a level that it seems to be driving the activities of competing companies in how they approach their advertising strategies. Unlike the European markets, the United States companies in the technology sales and service support industry often use environmentalism and corporate support for improving a greener lifestyle as part of the heavy promotional investment. In fact, a large retailer in the US, Best Buy, has been offering free recycling services for customers as a means to lure them into their stores. This includes old desktops and old analog television sets, as two examples. Being the sales leader that Best Buy has become in this market, consumers who need to get rid of their old computer technologies, and have no idea how to go about it, are drawn to this strategy and it can serve as a significant strategic marketing advantage to improve sales with American consumers. Also in this environment, consumers are reconsidering the importance of extended service plans, those plans that offer continued benefits for making an electronics product purchase. Says a retail executive in this country, â€Å"You used to be able to fix a TV with a solder gun and transistors. That’s not the case anymore; it can be a $400 part† (Klosek, 2009, p.28). The extended service plan also provides companies with considerable profit opportunity, since it is a pay-now type of risk agreement where the retailer is able to measure actual cash balance in real-time by adding costs to the product sales receipt.  There are difficulties with this market entry strategy that should be identified, the most considerable is the high level of competition in the sales of electronics and similar devices all across this populated region.